NOVEMBER 2025
MUST HAVE
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WTF Is an Influencer? | Mothers Meetings by Jenny Scott
EDITOR’S LETTER
by Jenny Scott, Founder of Mothers Meetings
Let’s be honest — the word influencer gets thrown around a lot.
But what does it really mean?
Is it about numbers, filters and freebies?
Or is it about something deeper — energy, impact, connection, and confidence?
At Mothers Meetings, we know the real influence starts long before you hit “post.” It’s in your story, your voice, your daily habits, your resilience. It’s how you show up — online, in your community, and in your home.
This guide — WTF IS AN INFLUENCER? — is here to strip away the fluff and help you build your digital presence from the inside out. Think of it as your creative toolkit for 2025:
a little strategy, a lot of soul, and the ultimate reminder that you already have everything you need to shine.
Inside you’ll find:
✨ The Ultimate Branding Checklist
🧠 Mindset & identity-based goal prompts
📅 Daily + weekly posting frameworks
🎥 Video + carousel ideas that connect
📈 The top niches for 2025
🗣️ How to build a brand voice that sounds like you
💌 15 irresistible email subject lines
💎 A “bangin’ bio” formula & brand positioning template
⚡ How to get paid to exist
This is about influence redefined — not perfection, but presence. Not chasing trends, but creating from truth.
Whether you’ve got 200 followers or 20k, it’s time to own your story, post with purpose, and remember:
Your identity is the digital product.
Your story is the strategy.
Welcome to your next glow up.
Welcome to WTF Is an Influencer?
Jenny Scott
Founder & Creative Director, Mothers Meetings
@MothersMeetings ✨