INSTAGRAM SURGERYWith Sara Tasker @me_and_orla Author of Hashtag AuthenticMonday 25th Feb at Town House Hotel, LondonBy @one.busy.mother
On this beautifully sunny day, us mamas had some serious ‘insta surgery’ from Instagram guru, and author, Sara Tasker.
Only 6 years ago, whilst on maternity leave, feeling lost and missing her identity outside of her new role of motherhood, Sara found solace in her phone and set herself up on Instagram, a decision that soon ‘changed her world’. Finding a space to connect with others and share her creativity, whilst feeling free to completely be herself Sara gained over 1000 followers within her first month, soon to be 40k in 4 months. Posting a photo each day she continued to bloom with a huge following, successful blog, influencer work and whole new community of friends, connections and exciting business prospects.
So obviously, we all wanted to know... HOW ? In the social media world Sara has created a life that she has full control over, that benefits her with a great salary, she even has her husband working for her, whilst living in her much dreamed about home in the country with her family.
Sara gave us all some pointers that I am going share with you all below.
I also recommend you buy Sara’s book, I have read it in one day and it’s a must read if you are looking to grow your Instagram, and yourself !
We are all so focused on followers ...but who is it that you are trying to reach? This is what you need to focus on. Gaining a significant and meaningful following is much more advantageous. People that engage with you and your content, these are the followers that count, these are who can help grow your page/business.
THE BIO and THE GRID ......Come on we’ve all don’t it right? Typed out a few lines, deleted, changed it, used up our space allowance. Written it out again. This is the first thing people read about you. Its your identity, branding and theme. What you are ALL about ...This and your first few squares are the things people see when they look at your page. YOU are your own content! Make it factual, have a theme.
REFINE WHAT YOUR BRAND MESSAGE IS AND
MAKE YOUR STYLE CONSISTENT
Using apps and editing tools to create same style pictures, Sara suggested Lightroom as a good app for editing and planning apps like Plann to see how your page will look when you post, saving you any ‘insta regret’ and giving you chance to save hashtags and captions.
KNOW YOUR BRAND MESSAGE
Is your page individual to your brand?
A way of finding your people!
10-15 is Sara’s recommended amount, move them up, change them to suit seasonal changes for example or using some very active and some less popular tags feature hashtags and topical hashtags form the community. New, fresh lists to increase engagement.
TALKING OF ENGAGEMENT...
Spend time engaging with your people. Every comment you leave on someone’s page is like a digital business card for your account, take time to like and comment interact with followers who comment on your post.
Look up hashtag searches or location searches to discover likeminded people. Connect and be authentic.
Frequent posts can equal to a greater following, however cut yourself some slack if you can’t manage 3 posts a day for example..if you do post less just be sure to engage more. Share your latest post on to your stories, set aside 20 minutes to reply to comments, even just a ‘like’ to show you have seen and read it...remember connections and communication gains you a community. This is the secret weapon of social media.
Blogging gives you a permanence that maybe Instagram doesn’t, you are your content. Collect a mailing list for your blog readers as this is a great way to make meaningful contact.
KEEP SAFE and BE KIND TO YOURSELF
Go to your setting and turn on the hide offensive comments option. You can also add keywords you wish to filter out of comments on your post.
Turn on two factor authentication, twice as secure and harder to hack
(There are more helpful tips in the book)
Sara’s recipe for success in a nutshell...
Post Brilliant Content, not perfection, just being selective and pushing yourself.
Spend more time exploring other people’s pages then your own get out your comfort zone. Interact with new people.
Try new things and accept their is no magic wand! Be unique, clear and consistent, be who you are m. Trust the process, learn and share.
Instagram is generally a very positive environment.
Thanks Sara for all your tips and Instagram surgery on the very spot for some of our brave mamas, seeing all your different instagrams and business ideas never ceases to inspire me and make me realise how powerful social media is today. I wouldn’t have met any of you if it wasn’t for the little free app that is INSTAGRAM.
Great meeting as always Jenny, thank you